I help brands develop promotional strategies, using proven expertise to drive awareness and growth.
Brand Experience
PR & marketing leader with 15 years’ experience working with global brands across apparel, lifestyle, hospitality, and pharmaceuticals.
I have led the development of public relations and influencer marketing strategies for large retail organizations like Aritzia, Knix, and Kit & Ace. I have also worked on a consultancy basis with brands like Reformation, Herschel Supply Co., Uniqlo, and Saxx Underwear.
My expertise includes:
· Public relations strategy
· Influencer marketing
· Brand partnership strategy
· Event planning & experiential marketing
· Branding & copywriting
· Crisis communications
Aritzia
Super Puff Campaign
Planned and executed a campaign promoting Aritzia’s most highly invested product, the Super Puff, via partnerships with celebrities like Kendall Jenner and Hailey Bieber.
Aritzia
Meghan Markle Partnership
Managed Aritzia’s relationship with Meghan Markle, Duchess of Sussex, liaising directly with Kensington Palace to facilitate the partnership and secure associated press coverage.
Filament Health
Media Relations
Implemented media relations strategy for leading psychedelic drug developer resulting in top tier press coverage including Bloomberg, The Wall Street Journal, and Forbes.
Aritzia
Micro Influencer Strategy
Developed Aritzia’s first strategic micro-influencer program, implementing partnerships with a roster of content creators that aligned with seasonal product priorities for each Aritzia brand.
Knix
Swimwear Campaign Launch
Planned and executed the launch of Knix’s 2021 swimwear campaign, producing a live-streamed influencer photoshoot and complementary social media content strategy.
Kit & Ace
The Copper Studio
Led the development and execution of an experiential marketing campaign driving a custom-built, branded Airstream trailer around North America for 18 months.
"Anna is someone you want on your team. She has a pulse on the fashion and retail industry and understands how to put a brand at the centre of it. She’s a strategic thinker who prioritizes driving the business with an understanding on growth and scalability. She is performance driven with a focus on results and is a strong reputation within the industry."
Stephanie Santiago, VP Marketing, Aritzia